World Child Cancer is dedicated to supporting the diagnosis, treatment and care of children with cancer in some of the poorest parts of the world. We are a small charity with extremely limited budgets but ambitious plans. The more people who know about us, the more money we can raise and the more children with cancer we can support.
In recent years, we have been successful in growing the supporter base of the charity in the UK and overseas. Thanks to several key fundraising & awareness campaigns (such as the Financial Times Seasonal Appeal 2013, our Charity of the Year partnership with Deutsche Bank in 2015 and a visit in 2016 by our Celebrity Patron) our supporter database has grown by approximately 20% and our social media following has almost doubled.
Thanks to our supporters - new and old - we have been able to develop our overseas programmes and increase the number of children with cancer that we have supported. But there is so much more to do and so many more children to help. We currently diagnose, treat and care for between 10% and 20% of the total number of children with cancer in the countries where we work - we want that number to increase to 40%, 50% or even more.
We have identified that one of the single largest challenges facing us, if we are to continue to grow our supporter base, is a low public profile. Despite being a relatively straightforward cause/issue to grasp (we think, like Ronseal, that World Child Cancer 'does what it says on the tin'), we are far from being a household name. As a charity that has now been operational for nearly 10 years, we believe now is the right time to grow our fledgling communication and marketing activities, and are investing additional staff resource into this area in 2017. However, we lack the kind of budget to make inroads without some well-placed, strategic and hands-on help - this is where we believe a BeyondMe team can step in to assist!
We have recently invested in a new role - Marketing and Communications Manager. This person will lead the internal and external comms for the Charity...but there is only so much one person can do. We are looking for a team of enthusiastic and knowledgeable people who can work alongside this new post holder and contribute towards the development of a marketing strategy for World Child Cancer - one that is able to reach out to new audiences and make the most of the latest technology, perhaps alongside more traditional methods, to achieve this.
We believe that once people have heard about World Child Cancer, they will feel as passionate as we do about helping children with cancer in the developing world.
We just need your help to reach them.