BeyondMe

We work with young people to change their lives and the lives of people in their communities. Help us grow our Schools Triathalon Series to ignite passion in young people and grow our income!

THE CONTEXT

There are 1.8 billion young people in the world. Half the world is under 30 and nine in ten of these young people live in developing countries. This is the largest youth population there has ever been. We are in an era of peak youth. If we unleash the power of young people to change our world, every generation will benefit. There are more young people in the world than ever before, their time to lead is now.

WHAT WE DO

We work with young people so that they can lead in solving those challenges. Whether that means supporting communities to end child marriage or prevent HIV, we work with young people to change their lives and the lives of people in their communities. We are run out of strategic hubs in ten countries across Africa, Asia and in the UK and USA, with a wider network of partners across the world.

OUR PROJECT

Restless Development invites BeyondMe to support in strategically growing our mass-participation sporting event - The Schools Triathlon series. We developed the Schools Triathlon after recognising that 1) in the UK there aren’t enough fun charity sporting events for children to take part in, and 2) triathlons are one of the UK’s fastest growing sports. The event is run out of secondary schools (who provide their facilities), and we invite primary age children to take part.

This series has surpassed all expectations, going from 1,000 participants and £100,000 raised in year 1 to 3,100 and £380,000 in year 2! This event has transformed unrestricted fundraising at Restless Development, and we would like to see this grow further.

THE HELP WE NEED

We would like to grow the Schools Triathlon to become accessible to children across the UK. However, we lack internal capacity and expertise to turn this dream into a reality. We invite BeyondMe to provide support on:

Conducting market research of mass-participation events similar to this (children’s charity or triathlon events, e.g. NSPCC’s Messathon) - What are the trends? How have they grown the events? Who sponsors events? How and why do these partners sponsor these events? How can we tap into these sponsors?

Developing a business case / pitch to potential sponsors. As we see it, sponsors fall into two categories: 1) private sponsors who have an interest in reaching event audiences (e.g. Flight Centre are our current headline sponsor), 2) public bodies that fund sporting event series e.g. British Triathlon Association. We need nuanced pitches to present to both groups.

IMPACT

The Schools Triathlon has huge benefits. In the UK, parents and teachers commend us for igniting a passion for sport and teaching children the importance of charitable giving. This project would help us reach thousands more children across the UK.

Globally, income generated from the hard work of children in the UK will have profound impacts on the communities we serve. This event will support in sustaining our current work, respond to emerging events in the communities we serve, and design and implement innovative projects that empower yet more young people to change the world.

This event is a true example of young people helping young people and BeyondMe would be critical in expanding this.